Before 1914, the Dodge Brothers designed car parts for Oldsmobile, build bicycles and even helped finance the Ford Motor Company. They then went to form their own Dodge Brothers Motor Vehicle Company. It focused on trucks at its early stage, in fact, its first one was used in WW1 which gained them a valid reputation for durability and strength. Chrysler acquired it and it is part of the Daimler-Chrysler family of cars today. Even though it shares many of its brand names with sister Plymouth under the Chrysler umbrella, Dodge has distinguished itself with its iconic solidly build trucks and muscle cars. Still nowadays, Dodge is known for its hard-driving and hard-hitting trucks that make 78% of their sales. We have to thank that annoying dopey guy from their commercials for having introduced Heimi to our cultural lexicon permanently. The monster Ram pickup (1500, 2500, 3500) is the king of the Dodge trucks. Although having gone through various incarnations over time, it is always distinguishable by its ram horn icon. IT was the Dakota which first carried a Heimi engine, not the Ram. The Dakota started as a mid-size pickup and has now worked its way into a popular family-friendly four-door truck. Other icons for Dodge are its muscle cars, and indeed, in the 60’s Dodge reined supreme when movies like “Bullit” became a legend fast. The first street car to sport a Heimi 426 was the Charger. The word “cool” has a picture of this car in the dictionary. Not popular at the time because of rising gas costs, its rarity has now made it a rare collector’s item. The gas crisis put out of commission many of the speedsters through most of the 80’s, but Dodge stroke back with the Viper. It’s been 15 years and it still turns heads, wins hearts and makes others eat dust as one of the bestselling sports car in the US. Given the Mustang’s success, the Charger has returned too, although revamped more as a sports-performing sedan. The Challenger is set to appear in 2008. The Caravan and the Grand Caravan are examples of innovation from Dodge. Good or bad, depending on your point of view, these were the first minivans (and soccer moms). It continues to lead this market segment introducing concepts into the minivan such as an all-wheel drive, dual sliding doors and cup holders. Popular as a cargo or passenger van with commercial vendors, delivery trucks or airport limo, the Sprinter is a crossover from Mercedes. Built on a truck platform, the Durango is Dodge’s top-of-the –line SUV. It has the toughness and cargo versatility of pickups and a speed and handling of a much lighter car. It has moved slowly into the full-size arena and to fill the hole left behind, it is introducing the Nitro. Dodge has introduced many sedans overtime. From the Colt to the classic Dart, to the economical 80’s K-car Omni to the most noticeable Full-size Diplomat used mainly as a police car and fleet vehicle. Less sedans are offered today, as they focus more on the truck, SUV and minivan buyers. The underappreciated but enduring Neon stopped being produced in 2005 and was replaced by the Caliber in 2007. The Caliber is acompact 4-door hatchback that hopes to distance itself from the adjective cute its predecessor had. Designed to provide SUV capabilities and convenience the Dodge Magnum is a crossover SUV or sport wagon. It has a similar car handling and fuel economy. To some, it’s simply and updated, cool and sexy looking station wagon. Since the demise of the Dodge Stratus, the Charger has been marketed in the sedan category.