"Mass produced, assembly-line factory for cars was invented by one of the earliest manufacturers of all times: Ford. This manufacturer has created some of the most iconic all American classics as well as some of the world’s most notable disasters. In the classic category we have the sporty Ford Mustang and the Thunderbird. The other category includes the Edsel and the Pinto. This Dearborn, Michigan based company is also a pillar to the US corporate community. In spite of some recent woes and scattered layoffs, Ford continues to produce some of the most popular market products. The F-150 line is present everywhere on ranches and farms all over he US and Canada. Ford bet on the bigger is better in the late 1990’s creating SUV lines and upsizing the existing ones. This strategy has backfired with the recent climbing of gas prices and the contraction of the sport-utility market. It has definitely been tough for Ford to face this. Sharing 10% of the European market makes Ford somewhat of an international player too. Actually, it has been some of the fuel-efficient compacts in Europe that are popular that have bailed Ford out of its current difficulties. Acquiring Jaguar in 1989 and Volvo in 1999 is part of its long-term global strategy. This company has for sure come a long way since the Model T was marketed through the Sears catalog when it advertised that 'you could have any color you wanted, as long as it was black!' Bill Ford announced in 2006 he was stepping down the CEO position to allow Alan Mulally to take over the role. Bill Ford did not step out from the company completely. He remains as an Executive Chairman. Mulally was president and CEO of Boeings Commercial aiplanes division from 1998 to 2006. This brings importance experience to the table as he has engineered a dramatic turnaround for the aeronautics monster. Hopefully, his magic will work its magic for Ford too! "