"Chung Ju-Yung was the son of a peasant in the 1940’s and founded Hyundai in 1946. It began as a small motor company and became pivotal in the rebuilding of South Korea after the Korean war. It had a hand in most of the construction efforts. It has since, become a major player in the automotive market. Originally began as two separate companies: Hyndai Civil Engineering and Hyundai Motor Company. In 1968, Hyundai teamed up Ford from the UK to share assembly work for a couple of years. In 1974, Hyundai rolled out its first vehicle: The Pony. This young horse was exported to Latin America in 1976 and into Europe in 1979. This model was redesigned in 1982 and exportation to more countries continued. The Canadian market was conquered in 1984. His was he year that the company also reached the 500,000 vehicles mark. The US Market was flooded in 1985 with the Excel, the Pony replacement. In 1986, two years after the 500,000 mark, Hyundai produced their millionth car. The Truck line was introduced in 1987 as a mandatory product if they were set to conquer the American market, which they in fact did. The Sonata was released in 1988. This was the first vehicle specifically design for the north American market. Another milestone was 1989 when Hyundai tripled their vehicle production to 3 million. In the 1990’s, abundant releases flooded the world. Hyundai has clearly and quickly become a world-competitor, although they still had some work to do. A stigma tainting Hyundai is that its cars are considered poorly made. This is a stigma that they fight off today. Yet, in 2001 another record was set: 346,235 vehicles sold in the US alone. This meant a 42% increase over the US sales in the year prior. This has been the highest increase in the US history. Lastly, Hyundai had become an established brand in the US. To solidify that establishment, they opened their first operating plant in Alabama. Definetely, Hyundai is ready to compete with the global automotive industry and is here to stay "