"Jaguar is pronounced /jag/yu/are. This British automaker began production under the name SS Cars limited in 1922 and had a model named Jaguar. The original name was dropped after the fall of the Nazi Germany, obviously to not be associated with the SS. Jaguar then became the entire make. This prestigious company has changed owner several times since, but finally became a Ford subsidiary in 1990. However, its ownership may shift one more time soon. Jaguar began importing into the US in the early 1950’s. Its initial offerings in this market were the XK140 and XK 150 sports cars. The Mark VII and Mark VIII saloons as well. The Jaguar popularity was boosted by the Briish invasion of the 1960’s and attractive models such as the XKE quickly elevated to prominence status. The arrival of the XJ sedan dramatically elevated sales in the US but Jaguar had already been well established since the early 1970’s. The Jaguar ownership has been described by many as love/hate relationship. Beautiful and luxurious models lead to frustration on a day to day driving. For many years, the Jaguar has been plagued with build quality and reliability issues. Ford has alleviated some of them that borderline in ridiculous mishaps. Still all the problems, he Jaguar is an enticing buy for most shoppers. The athletic exteriors are matched by an equally sleek and attractive cabin. The interior of any Jaguar is filled with soft leather, polished wood inlays and about any luxury and convenience feature it is popular and available at the time of production. Many drivers overlook the many mechanical and electrical shortcomings as the fine blend of luxury and performance compensates "