History This is an American car brand whose Jeep model has become synonym of exciting off-road exploration vehicles. “Jeep” is routinely used all over the world as the definition of an off-road vehicle. This comes as no surprise, as the first Jeeps were built under awarded contract for the US military in the early 1940’s. Bantam was the company that created the first prototype however Willys- Overland offered a better engine choice and a lower bid to win the contract. Ford helped produced the first Jeeps as Willys-Overland was too small and could have not met the high military demand. Jeep is currently a subsidiary of Daimler/Chrysler. But it has emerged from its humble beginnings changing owner to owner but never wavering on its commitment to perfect the off-road rugged vehicle. (Although, recent Jeeps strive to combine comfort and functionality.) After Willys-Overland owned the brand it was bought by Kaiser in 1953. In 1970, American Motor Company purchased Jeep from Kaiser and then it was bought out by Chrysler in 1987. Wrangling Many of the SUV’s that Jeep has produced are still around. The Wrangler may always be the face of Jeep, the tiny convertible SUV that added a couple of doors in 2006 for the 2007 models. The fan base has a near-cult following. Drivers of these rugged vehicles on and off the road wave to each other as they pass each other by. Small SUVs Competing with the Honda CR-V and the Toyota RAV4, Jeep has several small SUVs like the newer Liberty, Brand-new Compass, the Patriot and the Classic Jeep Cherokee. Leather seats and great sound systems help help boost these trucls in the more luxurious market. SUVs The classic Commander of course has helped paved the way in general for all SUVs. The Wagoneer was produced impressively for 28 years before morphing into the Cherokee. The Grand Cherokee grew right out of it and it is an extremely popular choice. Civilian Jeeps Because many Jeeps were sold as a surplus after the war, Willys was smart enough to realize that the public was looking for tough and reliable vehicles. Following the demand, they began the universal CJ line that was continued by Kaiser and AMC Truck Rounding out its line with the Comanche, this unibody construction truck is one of the more rugged still out there today. With their distinctive and common body shape Jeeps are one of the most recognizable vehicles on the road today. Synonym of adventure and off-road Jeep is an imagination inspiration for people everywhere, helping them conquer unconquerable terrain. Jeep does not fall short on the family appeal: their ability to safely and comfortably get your children to soccer practice or hockey with all is gear even groceries, as much as you can eat in a month in one trip. In all honesty, there is a Jeep to fit just about any person regardless what they need a vehicle for. Still going strong after 65 years on the market. "