"Land Rover has been the most prestigious brand for half a century in the sport utility world. It was them who first introduced the concept of providing the public with military grade off-road capabilities. The company was a branch of Rover British automaker and its ownership has shifted several times since the late 1940’s. Currently, it is owned by Ford Motor Company. When the company became a subsidiary of British Leyland in the 1960’s, these simple but distinctive SUV’s had already spread world-wide, to the most remote corners of the earth. They were also being used in a variety of military and safari pursuits. A direct competitor is the Toyota Landcruiser, offering both service and reliability. In 1970, with the introduction of the Range Rover, Land Rover got an edge as it is arguably the world’s first luxury SUV. 1987 was the year in which Land Rover officially arrived to America, after many years as grey market import. The Jeep Wagoneer and the Chevy Suburban are similar vehicles, but definitely could not keep up in the luxury department. A little bit after, in 1990, Land Rover revamped its original off-roader. The Defender 90 and Defender 110 models finally arrived to America as long due replacements for the Series III 88 and 109’s. These nicely complemented the Land Rover Discovery, which was targeted to be a more family-oriented SUV as it was more economical than the Range Rover. Nonetheless, the Discovery was no minivan. Perhaps you've heard of the Camel Cup? "