Mercury, named after the Roman God of war, was the brand’s image in the early stages. The logo hs changed from an M to a cat and back to an M (modified) as it took the shape of a waterfall. The names of the car models have followed these themes, so there is a series of feline names such as cougar, bobcat and lynx to the lineup today loaded with M initials like Mariner, Milan, Montego, Mountaneeir, Grand Marquis. In 1939, it began as a subsidiary of the Ford Motor Company. The objective was to provide a middle ground between the premium Lincoln line and the lower Ford Products. It would make them the Mama Bear of the Ford empire, if you will. Its sales history has seen ups and lows, but in general, more of the latter. Many question its survival as a brand, however these doubts do not stem from the Ford Motor Company camp. Keeping up with current global concerns, and helping its survival, the Mariner Hybrid is a truly green vehicle. Although hybrids in general are losing popularity, as other technologies come up to speed maximization of fuel economy. This brand still has strength in being almost luxurious sedans with ranging sizes from the Milan to the Grand Marquis. It is dropping he minivan production after this year and it lacks a sporty car.