"Founded in Japan in 1933, The Nissan Corporation was officially nicknamed Nissan Motor Company in 1934. Datsun was the brand they were initially sold as with the Datsun 1000 which was a pickup truck, the first to arrive in the US. Prince Motor Company merged with Nissan in the 60’s and began offering passenger cars with the Datsun 210 and 510. At this time, large American cars were dominating the market and Nissan entered it at the cusp of the small import car revolution in the US. The first compact truck to hit the US market was the Nissan’s. The 70’s saw the rise of Datsun’s Z cars, which, both new and old are still widely sought after up to today. Nissan’s place in the performance car market was cemented by the Z line. Later joined by othe sporty coupes like the NX, SX and the Pulsar. It was in 1981 that Nissan dropped the Datsun brand and began selling cars as Nissan. It did well up to the early 1990’s. They satisfied a variety of consumers with sedans like the Stanza, Sentra and Altima. Larger vehicles like the Pathfinder and the Quest minivan too. Slow sales in the late 90’s due to a stale fleet threatened the company’s future as it had an impending bankruptcy. In 1999 Carlos Ghosn assumed the role of CEO. He is credited with flipping the car manufacturer around. Today, Nissan is one of the most profitable car companies in the world. It has released new models like the rugged Xterra Sports Utility Vehicle, the Murano crossover and the subcompact Versa. To meet with the supersized truck demand, they have the Titan pickup and the Armada SUV. 2007 is the date they have set to release the first hybrid car. Also, core vehicles as the Sentra and the Altima were recently redesigned. "