"Oldsmobile rolled off the assembly line in Lansig, Michigan, the last car in 2004. This ended the 107- year run of one of the most popular automakers in the world. Innovation achievements included the first cars produced on an assembly line (often wrongly credited to Ford) and the first automatic transmission for automobiles with the Hydra-MAtic which was offered as an option for $57 in the 1930’s. By the 1990’s Oldsmobile had lost its relevance. In an effort to attract new buyers generations, catchy slogans were rolled out on the late 1980’s like “This is not your father’s Oldsmobile”. However, this could not save the company. For many of the Olds fans who had remained faithful by decades, that slogan actually had the opposite effect. They distanced themselves from a company they had long supported. General Motors officially announced in 2000 that the Oldsmobile line would be phased out and to soften the blow, offered the Final 500 versions of some of its vehicles. Some of these cars with these special versions were the Bravada, Intrigue, Aurora and Silhoutte. However, these names were not well-known as some of the legendary cars like the Tornado, The Vista Cruiser, The 441 and the venerable Olds88 which was produced for more than 50 years. It may be that one of the reasons Oldsmobile lost its relevance and its way in the last part of the 20th century was that the cars they were making were no longer distinctive or captured the imagination of the customers. Very far away from the excitement it had generated during their first decades in existence. The first car was called the Curved Dash. However it was better known at the time by the general term of the era as the horseless buggy. Company was founded in 1897 by Ransom E Olds. The Curved Dash was sold as a faster and more controllable alternative to a horse. It became extremely popular and the Olds Motor Works became the first company to mass-produce gasoline powered cars. By 1904 General Motors had taken over given Ransom Olds’ exit due to creative differences. Under General Motors wing, Oldsmobile flourished and thrived. In 1918 the company produced the first closed top automobile. This was the model 37 and from 1920 to 1940’s Oldsmobile continued to produce innovative and good looking cars like the Olds 8 Touring Sedan, the Rocket 88 and the 70 Dynamic Cruiser. 88 stood for 8 body size with an 8-cylinder engine. This naming continued well into the 1950’s with the 88Deluxe Sedan and similar vehicles. Peaking in the 1960’s and 1970’s Olds introduced iconic cars such as the Cutlass, Toronado and the 442. Oldsmobile began sharing parts and powerplants with other GM divisions by he 1970’s. This is when the brand began to lose its distinction. Gone were the glory days of the Rocket V8 engine and the brand defining-muscle cars of the 1960’s. Some life was pumped into the company in the 1980’s with the Quad4 although its exterior was not imaginative. By the 1990’s Oldsmobile had become a bit f an orphan with GM. It was lost between he Chevy and the Pontiac, which eventually led to the shutting out of the company. Classic Oldsmobiles from the 60’s and 70’s are still highly prized by collectors nowadays and its legacy as a truly American automaker will never fade. "